John Riley
Principal

John Riley began his career and love for music as a drummer in the Southwest Michigan area. After earning a Bachelor's degree in Marketing at Western Michigan University in 1971, John opened a new electronics retail store in Kalamazoo for Lafayette Radio. That is where John met Glen Cordial and they worked as store managers for several years together.

In 1976, both John and Glen joined John's father's rep firm, Riley&Petchell Sales just as the Live Sound and Music Recording business began to blossom. Musicians like Ted Nugent, Bob Seeger, Tommy James, Grand Funk, Stevie Wonder and the Motown Sound were putting the Michigan music scene on the map. In 1979, John accepted a position with Charlie Wicks at ProCo Sound in Kalamazoo to help him launch this fledgling cable company and grow it into a $4M business in just 4 years.

In September, 1984 John got a call from Glen saying he was leaving Riley&Petchell Sales to join a newer Michigan rep company, Key Marketing, to rep some exciting new lines, including Alpine Car Stereo and Infinity speakers.Four months later, John joined back up with Glen there to rep both Consumer Audio and Pro Audio lines.

In 1988, Key Marketing agreed for John & Glen to split off the Pro Audio lines, start their own rep firm, Cordial/Riley Marketing, and worked to establish their company as one of Michigan's best.On New Year's Eve, 1990, John set up his vintage 1963 Roger's kit and played his last gig at the St. Joe Yacht Club.(After 25 years of playing weekends, his hearing finally returned to “normal” six months later.) Now with weekends clear, John traded his pair of 5A hickory sticks for a different kind of stick - a laminated Sherwood 7000 “Chelios” model and picked up a pair of used Bauer 2000's to nurture his 3 kid's hockey careers as a practice and defense coach for the next 10 years- - between trade shows.

From 1988 to 2005, CRM earned over 35 sales awards from their various manufacturers, including back-to-back Rep of the Year awards from Bose Pro along with Sony Pro's “Remarkable Rep” award 5 years in a row.In September, 2005, after some dramatic changes in the rep business, John & Glen decided to grow their company by merging with Mark Taylor & Mike Wuellner to form OnlineCRM in Michigan.

Glen Cordial
Principal

While completing his degree at WMU in communications with a minor in Electrical and Mechanical Engineering Glen Started his career in 1972 on the sales floor. Worked his way up to store manager and was responsible for one of the largest stores in the chain doing over 2.5 million in electronic parts and sound equipment.
1976 Glen started his career as a manufacturer Representative when he joined Riley and Petchell Sales to be the young kid calling on Music Stores and HiFi stores.

1981 Glen Joined Key Marketing as VP of Sales selling big lines like Alpine-Tascam-Shure-Soundolier-Sansui-Infinity- Lexicon. Glen continued to refine his rep skills by building solid relationships with Manufacturers and Dealers.

1988 Cordial/Riley Marketing was formed to better concentrate on the proaudio, contractor and Music store business. Glen and John concentrated on
customer service and always went out of the way to help dealers. 2005 Cordial/Riley Marketing and Online Marketing joined forces to form OnlineCRM.  Glen's 30 years experience allows him to concentrate on selling everyday and the Online Staff supports his efforts with the great inside staff. Glen is very proud to represent the best lines available.

Paul Christensen
Inside Sales Support

Paul is an Online veteran and his extensive audio production and sales training background strengthens the support of our sales efforts as well as provides in-depth technical support for our customers. Paul handles technical, application and other sales questions, and will help drive sales campaigns from the inside.

Brenda, who joined Online in the Fall of 2006 with more than 20 years of Customer Service experience, is bright, cheerful, and has great people skills.  She uses her skills and experience to assist with all customer needs, requests, and issues, and to manage the sample process.

Danielle, a recent and pleasant addition to the Online team brings years of customer service skills and an impeccable attention to detail.  Her personality and drive keeps the customer service department envigorated on a daily basis.

Carlos spends his day bringing our marketing and sales ideas to life. Whether it's a single page flyer announcing a new product, a meticulously timed out multimedia presentation, training registrations or a newly updated web page on our sites, we can rely on him to make it happen. Carlos is a vital part of keeping our salespeople informed, our dealers well-educated as well as keeping the 32 in-house PC's on speaking terms.